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Public Health Wales website statistics for January 2012 published

Thursday, 16 February 2012
Data collected by Google Analytics on how visitors interacted with the Public Health Wales website during the first month of 2012 are now available.
 
From 1-31 January 2012 the English language version of the website recorded 9,125 visits from 5,894 different visitors resulting in 32,428 webpages being viewed; a respective 28 per cent , 20 per cent and  48 per cent increase on the preceding month. On average, visitors viewed four pages per visit and spent nearly three minutes on the website. Ninety per cent of our visitors were from the UK with 51 per cent (of the total) from Wales.
 
The number of visits during January 2012 is eight per cent lower than the number during January 2011 with the greatest difference recorded for the first week in January (see figure 1). During 2011, this week corresponds to when influenza activity in Wales was high which led to increased traffic to information about influenza on the Public Health Wales website. In contrast, flu activity has been minimal so far this year and hence far fewer visitors have come to the site to seek information about flu. 
 
Figure 1: Weekly visits to the Public Health Wales website: 01/01/2012-31/01/2012 [blue] and 01/01/2011-31/01/2011 [orange]
 
 
For the Welsh language version of the website, 379 visits were recorded from 185 different visitors resulting in 1,021 webpages being viewed; a respective 51 per cent, 46 per cent and 35 per cent increase compared with December 2011.  Visitors spent on average nearly three minutes on the site and viewed about three pages per visit.
 
The top fifteen most visited pages are given in the table below:
 
Rank
Page Title (English site)
Page Title (Welsh site)
1
Hafan (Home)
2
Search
Problemau Iechyd Meddwl (Mental health Problems)
3
Newyddion (News Index)
4
Defining child abuse scenarios (CAS) questionnaire
Proffiliau Ffordd o Fyw ac Iechyd (Profiles of Lifestyles and Health)
Amdanom ni (About Us)
5
Ymchwiliad Hanson Cement (Hanson Cement Investigation)
6
Digwyddiadau (Events)
7
Diogelwch a Hylendid Bwyd (Food Safety and Hygiene)
8
Pynciau Iechyd (Health Topics(health Topics)
9
10
Iechyd Cyhoeddus Lleol (Local Public Health)
11
Mae Iechyd Cyhoeddus Cymru yn ymwybodol o gynnydd yn yr achosion o Lid Feirysol y Stumog yr hysbysir y gwasanaethau iechyd yn eu cylch (Public Health Wales is aware of increased reporting of viral gastroenteritis to health services)
12
Erthyglau ar wella awyru mewn cartrefi plant sy’n dioddef o asthma (Articles on enhancing ventilation in homes of children with asthma published)
13
Gwasanaethau a Thimau (Services and Teams)
14
Bwyta, gweithgaredd corfforol a gordewdra (Eating, Physical Activity and Obesity),
15
Atal ysmygu yng Ngogledd Cymru(Stubbing out smoking in North Wales)
 
Many of the top content pages are navigational pages as would be expected. However, two questionnaires inviting stakeholders to respond also feature strongly.
 
The landing page is the page through which a visitor enters the website. The top ten pages through which visitors entered the English language version of the Public Health Wales website is given in the table below:
 
 
For the Welsh language version of the website, the homepage was the most recorded landing page at 36 per cent followed by the page ‘Mental Health Problems’ at 28 per cent. The remaining 36 per cent visitors accessed the website via 80 different pages although none of these pages individually accounted for a significant proportion of entries.
 
Our Privacy Policy, a link to which is displayed in the footer of all Public Health Wales webpages, applies to all information collected or submitted on the website of Public Health Wales and to the use of Google Analytics to monitor user activity. Our Privacy Policy can be viewed at: http://www.wales.nhs.uk/sitesplus/888/page/47400
 
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